A dropped call doesn't just cost you that one conversation. It costs you the customer who couldn't reach you, the missed order, and the reputation hit when people can't get through to a business they're trying to pay.
Most businesses never calculate what an hour of phone downtime actually costs them until it happens. Multiply your average call volume by your average deal or service value, and the number gets uncomfortable fast, especially for businesses that rely on inbound calls for bookings, orders, or service requests.
This is why service level agreements (SLAs) matter more than the sales pitch. A provider who won't commit to specific uptime numbers, response times, and remedies in writing is asking you to take reliability on faith. Don't.